Dissertation Essay Example | Topics and Well Written Essays - 10000 words - 1

Dissertation - Essay ExampleThe findings suggest that price may be the most important determinant of client loyalty, followed by location. Standard of service of process and brand name were not found to be as important in contributing to customer loyalty.Hotels be an important subprogram of the tourism industry and with the trend to globalization, there have been an increasing number of hotels cropping up, offering a abundant range of facilities to customers. Catered houses are emerging as a cost effective alternative to expensive hotels, specially since they may in some instances provide good levels of service as well, which are comparable to service levels at two or three star hotels. Within the UK, the hospitality industry is highly rivalrous and service levels are a vital factor in ensuring customer satisfaction with the hospitality run they receive. But customer satisfaction alone may not be adequate rather it is customer loyalty that can prove to be cost effective and e nable an organisation to gain a competitive advantage in the current global marketplace.Travel and tourism are booming straight off and several studies have already been carried out on the levels of passenger and hotel resident satisfaction across the globe. The dissemble of services and facilities available at hotels and their impact upon tourist satisfaction have also been assessed in different studies however the number of studies that have examined the impact of these services in terms of customer loyalty are fewer. In particular, studies on customer loyalty in the context of catered houses is even less hence this rent aims to examine what are the factors likely to go on customer loyalty at a catered house and promote their repeated utilization of the services of the catered house and thereby demonstrate loyalty. This study thus aims to assess customer perception of service one catered hostel in London based upon a survey and thereby determine how likely it is that these cu stomers could prove to be loyal customers, thereby