The Ethics Of The Privacy Of Consumers - 1557 Words

The amount of data created by people every year has gone up significantly in the past few years. In 2015, there was 7.9 zettabytes of data created worldwide, and that amount is expected to grow to 35 zettabytes by 2020 (Lee, 2016). The increased popularity of smartphones, tablets, and other connected devices in recent years have contributed to the growing amount of data being created. Businesses see this data as a way to improve their fortunes and are coming up with ways to profit from this data. To obtain the data in order to utilize it, businesses collect or purchased data that consumers create on the internet. Critics of this collection of data believe that these businesses collecting the data are acting unethical for invading the privacy of consumers (Lavandera Morris, 2012). However, considering all the relevant laws, guidelines, and the impact on society as a whole in a deontology and utilitarian viewpoint, the collection of data for commercial use is ethical. In order to collect data on consumers using the internet, businesses include cookies, web beacons, e-tags, and various other tools on their sites (â€Å"Getting to know you†, 2014). These tools allow businesses to track consumers across the internet while collecting data on them. A website not only includes these tools from the business that created the site, but also from third-party data brokers. Data brokers collect the same information about users as the business that owns the site. Additionally, data brokersShow MoreRelatedComprehensive Legislation Of Social Media Privacy1559 Words   |  7 PagesMedia Privacy Reading and Writing Workshop II, Section 007 Qiu Jin (Rachel) August 11, 2014 Comprehensive Legislation to Protect Social Media Privacy Abstract The article makes a research on both the present situation of social media users’ privacy, and the work of the FTC and other federal departments to protect social media privacy. 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